Privacy Policy

The policy described herein (the “Privacy Policy”) describes how Vellka, LLC treats information that Vellka, LLC collects and receives through its websites, products, and services (collectively, the “Vellka Site”). IF THE PRIVACY POLICY IS NOT ACCEPTED BY YOU IN FULL, OR IF YOU ARE UNWILLING OR UNABLE TO BE BOUND BY THE PRIVACY POLICY, YOU MUST IMMEDIATELY CEASE ALL ACCESS AND USE OF THE VELLKA SITE.


This privacy policy is effective as of October 1, 2010.

  1. Definitions.

    1. “Business User” – Any business having a listing on the Vellka Site.

    2. “Business User Account” – Account created by a Business User for the purpose of accessing certain features of the Vellka Site.

    3. “Registered Business User” – Business User with a valid owner-verified Business User Account.

    4. “Business Information” – Any and all information about a Business User collected for display on the Vellka Site.

    5. “Feedback” – Any and all ideas, suggestions, documents, or proposals submitted to Vellka for purposes of improving the Vellka Site.

    6. “Personal Information” – Any and all information about a Personal User that makes the Personal User personally identifiable, including name, address, e-mail address, and phone number.

    7. “Personal User” – Anyone who accesses, browses or in anyway uses the Vellka Site for his or her personal use.

    8. “Personal User Account” – Account created by a Personal User for use in accessing certain features of the Vellka Site.

    9. “Third-Party” – Collectively refers to all parties other than Vellka and its Users.

    10. “Third-Party Content” – Content made available on the Vellka Site by parties other than Vellka or its Users, including but not limited to data submitted by advertisers.

    11. “User” – Collectively refers to both Business Users and Personal Users. As used in the Privacy Policy, the terms “you” and “your” refer to you and/or your business as a User of the Vellka Site.

    12. “User Account” – Collectively refers to both Business User Accounts and Personal User Accounts.

    13. “Vellka” – As used in the Privacy Policy, Vellka shall refer to Vellka LLC, a limited liability company organized under the laws of North Carolina, as well as to Vellka LLC’s current or future parents, subsidiaries, affiliates, suppliers, licensors, partners, and the officers, directors, employees, agents, and representatives of each.

  1. General.

    1. By accessing and using the Vellka Site, you acknowledge that you have read and understand the Privacy Policy and that you accept and agree to be bound by the terms and conditions of the Privacy Policy.

    2. The Privacy Policy may be updated by Vellka from time to time without notice. You can review the most current version of the Privacy Policy at any time HERE. You should revisit the Privacy Policy on a regular basis as revised versions are binding on you. Vellka may provide you with notices, including those regarding changes to the Privacy Policy, by e-mail, regular mail, or postings on the Vellka Site.

    3. You understand and agree that your continued access to or use of the Vellka Site after any modification to the Privacy Policy indicates your acceptance of the modification.

    4. This Privacy Policy does not apply to the practices of Third-Parties, including the owners of advertisements on the Vellka Site. If you select a link to be taken to the website of a Third-Party, Vellka encourages you to review the separate privacy policies and terms of service for each site that you visit.

    5. Vellka is not responsible for the practices of any Third-Party websites or the nature of Third-Party Content, including advertisements that may be placed on the Vellka Site. The owners of Third-Party Content may employ cookies and web beacons to measure advertising effectiveness (such as which web pages are visited or what products are purchased and in what amount). Any information that these Third-Parties collect via cookies and web beacons is not linked to any Personal Information collected by Vellka.

    6. Users are not required to create a User Account in order access and use basic features of the Vellka Site. However, in order to access certain features, a User must register a User Account, as described further herein.

  1. Policy regarding use of the Vellka site by children.

    1. Children between the ages of 13 and 17 must have the consent of a parent or legal guardian in order to use the Vellka Site, including the creation of a User Account.

    2. The Vellka Site is not directed to children under the age of 13, and Vellka does not knowingly collect Personal Information from children under the age of 13. Children under the age of 13 may not create any type of User Account.

    3. If you become aware that your child has provided Vellka with Personal Information (1) without your consent or (2) contrary to the provisions of this Privacy Policy, please contact Vellka to work towards removing this information and/or terminating the child’s User Account.

  1. Translations.

    1. Vellka may translate the Privacy Policy into languages other than English for your convenience. However, the English version governs your relationship with Vellka and any inconsistencies in the translations will be resolved in favor of the English version.

  1. Information that Vellka may collect in creating a User Account, setting up a business listing, or providing services.

    1. Information that may be requested and stored when creating a Business User Account, setting up a business listing, or providing services to Registered Business Users:

      1. Business name

      2. First and last name of individual creating Business User Account

      3. Address, including city, state, and zip code

      4. Contact e-mail address

      5. Phone number, including area code

      6. Cellular phone number (only if the Business User elects to receive text alerts)

      7. Business descriptions

      8. Business hours

      9. Descriptions of goods and/or services offered, including but not limited to menus

    2. Information requested and stored when creating a Personal User Account:

      1. First and last name

      2. Physical address, including city, state and zip code

      3. E-mail address

      4. Phone number, including area code

    3. The information referenced in sections 1. and 2. above may be corrected or updated by a User by logging into his or her account and selecting the ‘My Account’ link.

    4. Users must select a unique username and a password for use in accessing their User Accounts.

    5. When an individual creates a User Account, Vellka may collect and store the IP address of the computer used to create the account.

  1. Information that Users may submit as public content on the Vellka Site.

    1. Personal Users and Registered Business Users may contribute content to the Vellka Site in a number of ways, including but not limited to adding business listings, business reviews, replies to business reviews, and “votes” submitted by Personal Users encouraging a Business User to enable online ordering with Vellka (collectively hereinafter referred to as “Public Content”). The type of content that can be contributed by Personal Users and Registered Business Users may be different.

    2. Public Content contributed to the Vellka Site may be displayed to all visitors of the Vellka Site and stored by Vellka. Vellka is not responsible for the information you choose to make public, and your contributions may remain on the Vellka Site, even if you close your User Account. Please note that if you include Personal Information in Public Content, it will be available to Third-Parties.

    3. Users may have the option to invite friends to use the Vellka Site by providing contact information, including name and e-mail address. Vellka may store and use your friends’ contact information to invite them to create a User Account. Assuming this service is offered, your friends will be able to “opt-out” of receiving further e-mails from Vellka.

    4. Users may have the option to access Third-Party services, such as social networking services, so that they may share Public Content previously submitted to the Vellka Site.

    5. Business Information for any Business User that has not been owner-verified through a Business User Account may be edited by any user with a valid User Account.

    6. Business Information for a Registered Business User may only be edited by that Registered Business User.

    7. When a User submits public content to the Vellka Site, Vellka may collect and store the IP address of the computer used to submit the content.

  1. How Vellka uses the information that it collects.

    1. Vellka may use the information described above for routine administrative purposes, including but not limited to investigating abuses on the Vellka Site, responding to inquiries, and enforcing and applying the Terms of Service.

    2. If a Personal User adds a business to the Vellka Site, his or her first name and last initial may be displayed along with the Business Information. If a business is added to the Vellka Site through a Business User Account, the first name and last initial of the individual associated with the Business User Account may be displayed along with the Business Information.

    3. Reviews submitted by Personal Users will be accompanied by the following information that will be available to anyone visiting the Vellka Site: First name, last initial, city and state, and the date of the review. Registered Business Users are permitted to reply to reviews by Personal Users. These replies will also be available to anyone visiting the Vellka Site.

    4. Vellka may disclose Personal Information in response to requests from law enforcement officials in connection with their official duties (for example, criminal investigations, subpoenas, court orders, etc.) or if Vellka is otherwise required to disclose such information by law. Vellka also will release personal information where disclosure is necessary to protect its legal rights, to enforce the Terms of Service or other agreements, or to protect Vellka or others from fraud.

    5. Users may flag any User submitted material that they believe is inappropriate to Vellka by submitting feedback or contacting Vellka . Registered Business Users may flag reviews submitted by Personal Users that they believe is inappropriate to Vellka. Vellka may, in its sole discretion, decide to display, modify, or delete this material. Views expressed in User submitted material do not reflect the views of Vellka.

    6. As part of a Business User Account, a Registered Business User may enable online ordering for its business through the Vellka Site. Registered Business Users may opt to receive alerts relating to online orders via e-mail and/or fax, text message alerts. E-mail alerts are required to enable online ordering.

    7. When a Personal User submits an online order through the Vellka Site, his or her name, address, and phone number will be made available to the Registered Business User. Billing and credit card information may also be collected and provided to the Registered Business User.

    8. Administrators of the Vellka Site and/or companies hired by Vellka to perform technical/customer support may have access to information stored by Vellka, including but not limited to Personal Information and Public Content. Any such administrators and/or support personnel will be bound by a confidentiality agreement prior to having access to this information.

    9. Vellka automatically stores information related to your use of the Vellka Site, such as the IP address of the computer used, the time of access, and the pages visited. Vellka uses this type of information to administer the Vellka Site.

    10. Vellka reserves the right to send certain communications relating to the Vellka Site to the e-mail address associated with your User Account, including but not limited to receipts for orders, coupons, promotions, and announcements.

  1. Citizens of California:

    1. Pursuant to Section 1798.83 of the California Civil Code, residents of California have the right to request from a business, with whom the California resident has an established business relationship, certain information with respect to the types of information that the business shares with third parties for direct marketing purposes by such third party and the identities of the third parties with whom the business has shared such information during the immediately preceding calendar year.

    2. To request a copy of the information disclosure provided by Vellka pursuant to Section 1798.83 of the California Civil Code, please contact privacyadmin@vellka.com

  1. Information storage and security.

    1. Vellka has physical, electronic, and procedural safeguards that comply with federal regulations and industry standards to protect Users’ Personal Information.

    2. While in transmission, Users’ Personal Information will be encrypted using 128-bit Secure Socket Layer technology.

    3. No method of transmission over the Internet, or method of electronic storage, is 100% secure. As a result, while Vellka strives to use all reasonable methods to protect your Personal Information, it cannot provide a guarantee with regard to its absolute security.

    4. Vellka stores all data in the United States.

    5. A User’s computer may use session cookies to store information of a logged-in User. No Personal Information is stored in these session cookies. By default, a logged in User’s session expires when the user logs out or when the browser is closed. However, a User may elect to remain logged in to the Vellka Site for fourteen (14) days without logging in again. In this case, the User’s session ID will be stored in the User’s computer for fourteen (14) days.

    6. Information related to User activity may be stored in server logs. Information that may be stored in server logs includes, but is not limited to, the IP address of the User’s computer and the time and date that a User accessed the Vellka Site. No Personal Information will be kept in server logs.

    7. Vellka may collect and store billing and credit card information for Personal Users that place online orders through the Vellka Site. This information will only be shared with third-parties who perform tasks (such as fulfilling orders and processing credit card payments) required to complete the purchase transaction. Billing and credit card information will be encrypted while in transmission using 128-bit Secure Socket Layer technology.

  1. Feedback

    1. If you would like to send Feedback to Vellka, you may do so AT THIS PAGE. By sending Feedback to Vellka, you (1) submit and warrant that your Feedback does not contain information that is subject to a confidentiality agreement or the property of a Third-Party and (2) grant Vellka transferable, sublicenceable, irrevocable, perpetual, worldwide, royalty-free, non-exclusive right and license to commercially and publicly use, copyright, display, publish, perform, reproduce, copy, distribute, transmit, alter, make derivatives of, transfer, license, market, sell, and otherwise exploit the Feedback. Vellka is under no obligation of confidentiality, express or implied, with respect to the Feedback.

    2. Vellka may store your Feedback, including any Personal Information included in them, so that it may respond to you.

  1. Miscellaneous.

    1. If any provision, or portion thereof, of the Privacy Policy is unenforceable, prohibited, or invalid under, or contrary to, any applicable statute or rule of law, it will be modified to the least extent necessary to make it enforceable, such unenforceability shall not affect any other provision of the Privacy Policy, and the remaining Privacy Policy will remain in full force and effect. Further, such invalidity, prohibition, or unenforceability in such jurisdiction shall not invalidate or render unenforceable such provision in any other jurisdiction.

Please contact us with any questions regarding the Privacy Policy.

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